Vertex

Content Creation

In 2024, I explored the world of UGC for the first time, and I'm grateful to every brand that has helped me out along the way with opportunities I never thought were possible- I'm no famous influencer, I'm just some guy! To my surprise, that can be an advantage when it comes to driving sales- if something works for Average Joe, there's a pretty good chance it'll work for other people, too.

I create microinfluencer content, mainly on TikTok, as @nickdryder and @naturalnourishednick. I also have a mostly-unrelated sublminal affirmation audios and general manifestation account, @nikolaisubs.

@nickdryder is my main account and most of what I post goes there, @naturalnourishednick is my targeted health/beauty account with high followers (42k at the time of writing) but low engagement, and @nikolaisubs has the lowest follower count with just 50 subscribers, but consistently gets more engagement and views per video than either of the other two channels. I'm very selective about any collaborations regarding this last account, as it's a personal passion project of mine, and anything promoted there would need to be extremely targeted towards subliminals and manifestation for me to consider it. My other two accounts, however, are both open for any PR or microinfluencer proposals.